In accordance with legal requirements, this statement informs you about the nature, scope and purpose of the processing of non-personal and personal data within our online services and the associated functions and content. This also applies to external online services used (such as “social media” offerings).


POG Präzisionsoptik Gera GmbH
Alte Straße 3
04626 Löbichau, Germany


Your rights

You can exercise the following rights at any time using the contact details provided or via the person responsible for data protection/officer:

  • Information about your data stored by us and its processing,
  • Correction of incorrect personal data,
  • Deletion of your data stored by us,
  • Restriction of data processing, unless this conflicts with legal obligations and requirements,
  • objection to the processing of your data by us as well as
  • Data portability, provided that you have consented to the data processing or have concluded a contract with us.
  • If you have given us consent, this can be revoked at any time with effect for the future.

You can contact the supervisory authority responsible for you at any time with a complaint. The competent supervisory authority depends on the federal state of your residence, your work or the alleged violation. A list of supervisory authorities (for the non-public sector) with address is available at: Addresses at BFDI.

Purpose of data processing by the controller and by third parties

We process your personal data only for the purposes stated in this privacy policy. We do not transfer your personal data to third parties for purposes other than those stated. We will only disclose your personal data to third parties if:

  • processing is necessary for the performance of a contract/contractual service with you,
  • a processing is necessary for the fulfillment of a legal obligation,
  • processing is necessary to protect legitimate interests and there is no reason to assume that you have an overriding legitimate interest in not having your data disclosed, or
  • you have given your express consent for the purpose stated therein.

Deletion of data

We adhere to the principles of data avoidance and data minimization. Your personal data will only be stored for as long as is necessary to achieve the purposes stated here or as provided for by numerous storage periods stipulated by the legislator. After the respective purpose ceases to apply or these periods expire, the corresponding data will be routinely blocked or deleted in accordance with the statutory provisions.

Security SSL

To protect the security of your data during use and transmission, we use state-of-the-art encryption methods (e.g. SSL) via HTTPS.


We use the following hosting services to make our online offers available: Infrastructure and platform services, computing capacity, storage space, database services, security services and services for technical maintenance and optimization.

In this context, we or the hosting service provider process traffic or communication data, usage data, inventory data, contact data, content data of visitors and users of this online offer on the basis of our legitimate interests. A contract data processing agreement applies.

Recording of general information when calling up our online offers

When visiting the website, the following information transmitted by the browser is stored (server logs):

Operating system, browser type and version, referrer URL, IP address or host name, accessed files, date and time.
An assignment of the data to individual persons is thus not possible.

This information is technically required in order to correctly deliver and display the content of websites requested by you. This is mandatory when using the Internet. In particular, it is processed for the following purposes:

  • Ensuring a problem-free connection setup to our online offers,
  • Ensuring trouble-free use of our online offers,
  • evaluation of system security and stability, and
    for other administrative purposes.
  • The processing of your personal data is based on our legitimate interest from the aforementioned purposes for data collection. We do not use your data to draw conclusions about your person. Recipients of the data are only the responsible body and, if applicable, commissioned data processors.

Statistical evaluations are carried out exclusively in anonymous form for the evaluation and optimization of our functions and services.

Voluntary data entry

If the opportunity for the input of personal or business data (email addresses, name, addresses) is given, the input of these data takes place voluntarily. The use and payment of all offered services are permitted – if and so far technically possible and reasonable – without specification of any personal data or under specification of anonymized data or an alias.


If you contact us via e-mail or the contact form of our online offers regarding inquiries of any kind, you give us your voluntary consent for the purpose of contacting you. For this purpose, it is necessary to provide a valid e-mail address. This serves the allocation of the request and the subsequent response to the same. The provision of further data is optional. The information you provide will be stored for the purpose of processing the request and for possible follow-up questions. After completion of your request, personal data will be deleted automatically.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (hereinafter: Google). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymization on these web pages, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

The purposes of data processing are to evaluate the use of the website and to compile reports on website activities. Based on the use of the website and the Internet, other related services shall then be provided. The processing is based on the legitimate interest of the website operator.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google, as well as the processing of this data by Google, by clicking on this link Disable Google Analytics.

This will install an opt-out cookie on your device and prevent the collection by Google Analytics for this website and for this browser in the future, as long as the cookie remains installed in your browser.

Google Ads/Adwords

Our website uses Google conversion tracking. If you have reached our website via an ad placed by Google, a cookie is set on your computer by Google Adwords. The conversion tracking cookie is set when a user clicks on an ad placed by Google. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked across AdWords customers’ websites. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

If you do not wish to participate in the tracking, you can refuse the setting of a cookie required for this – for example, by means of a browser setting that generally deactivates the automatic setting of cookies or by setting your browser so that cookies from the domain “” are blocked.

Please note that you may not delete the opt-out cookies as long as you do not want any measurement data to be recorded. If you have deleted all your cookies in the browser, you must set the respective opt-out cookie again.

Font embedding Google Fonts

In order to display our content correctly and attractively across browsers, we use script and font libraries – Google Web Fonts ( – on this website. Google Web Fonts are transferred to your browser’s cache to avoid multiple loading. If the browser does not support Google Web Fonts or prevents access, content is displayed in the selected default font of your web browser.

Calling up script or font libraries automatically triggers a connection to the respective library provider. In the process, it is possible that operators of corresponding libraries collect data.

The privacy policy of the library operator Google is available at:

Google Maps

This online offer uses Google Maps API to visually display geographical information. When using Google Maps, Google also processes data on the use of the map functions by visitors. The privacy policy of the operator Google is available at:


For the integration and display of video content, our website uses the service YouTube When a page with embedded YouTube content is called up, a connection to the YouTube servers is established. YouTube thereby learns which of our pages you have called up and YouTube can assign your surfing behavior directly to your personal profile, should you be logged into your YouTube account. By logging out beforehand, you have the option to prevent this.

The privacy policy of the operator YouTube is available at:

Changes to our privacy policy

We reserve the right to make adjustments and changes to this privacy policy so that it always complies with the current legal requirements or in order to implement changes to our services in the privacy policy, e.g. when introducing new services and functions. For a renewed visit, the respective new privacy policy will then apply.


Please feel free to ask us any further questions regarding data protection. Please use the contact details above or contact the person responsible/responsible for data protection.